What is Intellectual Property?

copyright trademarks Jan 17, 2023

As online business owners in the information age, everything we sell is intellectual property. But what exactly does that mean? How can we protect our work when most of what we create is intangible? Tune in for an overview of intellectual property, including the difference between copyrights and trademarks and the steps you can take to protect your content and client work.

 

Key Takeaways

  • Intellectual property refers to the laws that govern ownership of things created by the human intellect: ideas, designs, inventions, brand identity, artwork, etc.
  • The main types of intellectual property are trademarks, copyrights, and patents. Generally, trademarks protect your brand, copyrights protect content, and patents protect inventions.
  • When you understand your ownership rights in all the things you create (and then sell or give away) in your business, you get to stay in the driver's seat

 

Resources Mentioned

 

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