3 Tips to Choose a Strong Business Name

getting started trademarks Dec 13, 2022

Your business name helps your business stand out and influences how your clients find you. Choosing a strong business name from the start ensures your business is unique, recognizable, and legally protected. Tune in for 3 tips to choose a business name that won't get you in trouble, won't be copied, and helps your business grow.

If you love your business name and want to make sure it stays protected, it may be time to think about registering you trademark. Go to artfulcontracts.com/trademarks to learn more and book your trademark consultation.


Key Takeaways

  • A business or product name that merely describes what you do or the product you're selling will receive a lower level of trademark protection. Made-up or random names receive the highest level of protection.
  • You can use the same name as someone else as long as you are selling different things - think Dove for chocolate and Dove for soaps.
  • Always search your business name on Google and using the Trademark Electronic Search System. But remember, TESS only gives you super similar results so it's best to also have a lawyer conduct a search for you.


Resources Mentioned


Next Steps

Thank you so much for listening! If you enjoyed this episode, please reach out and let me know by sending me a DM on Instagram @artfulcontracts

Here are a few other steps you can take to support the podcast:


Watch the free masterclass

If you are an online business owner who’s ready to take the guesswork out of the legal aspects of your business, watch my free training to learn the 3 steps to get your business legally legit without hiring a lawyer. Let’s get the legal stuff covered so you can grow your business with confidence.


Let's make legal easy.

You know you have to step up as the legal department for your business to protect everything you're working so hard to create. But you don't have to do it alone. Let's get you legally legit so you can build your business with confidence, knowing you've got it covered no matter what comes your way.