3 Tips to Choose a Strong Business Name

Your business name helps your business stand out and influences how your clients find you. Choosing a strong business name from the start ensures your business is unique, recognizable, and legally protected. Tune in for 3 tips to choose a business name that won't get you in trouble, won't be copied, and helps your business grow.

If you love your business name and want to make sure it stays protected, it may be time to think about registering you trademark. Go to artfulcontracts.com/trademarks to learn more and book your trademark consultation.

Key Takeaways

• A business or product name that merely describes what you do or the product you're selling will receive a lower level of trademark protection. Made-up or random names receive the highest level of protection.
• You can use the same name as someone else as long as you are selling different things - think Dove for chocolate and Dove for soaps.
• Always search your business name on Google and using the Trademark Electronic Search System. But remember, TESS only gives you super similar results so it's best to also have a lawyer conduct a search for you.

Resources Mentioned

• Learn more about trademark registration services
  
• Check out USPTO's trademark electronic search system
• Watch the free masterclass 
• Follow Amy on Instagram @artfulcontracts

Next Steps

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