Developing a Long-Term Strategic Vision With Trademarks

trademarks May 30, 2023
Artful Contracts Amy Nesheim

Deciding to register a trademark for your small business is an emotional decision - you're invested in your brand and don't want it stolen - but it can also be a strategic choice to help your long-term business growth.

Developing your branding with a long-term trademark strategy in mind can help create a cohesive, recognizable brand and catapult your growth. Tune in for a few examples of successful long-term trademark strategies and tips for integrating this into your business.

If you're ready to protect your brand, head over to to sign up for my free video guide that walks you through the trademark process and how to work with me to register your trademark. 



Key Takeaways

  • You can have multiple trademarks in your business that each serve a different purpose: some are unique and some create a unifying element across your branding
  • Your trademark strategy will change and develop over time as your business grows - you don't have to have it all figured out when you register your first trademark
  • The sooner you have a registered trademark for your most important branding element, the easier it is to get more trademarks for that same brand across new products
  • Cohesive branding backed by registered trademarks adds value to your business and makes it more attractive to potential buyers or investors


Resources Mentioned


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